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Iconic Upgrades is a beauty brand that specializes in spray tanning and self tanners. They wanted a brand that was bold, hot pink, and had "all the Barbie vibes."
logo design, e-commerce website, sticker designs, social media graphics, icons + other branding
SCOPE OF WORK:
branding, website, package design
The logo is hand-lettered and completely unique. My goal is to create a logo that is completely one-of-a-kind. I try to never use a "font" as a logo, unless it is paired with other unique elements.
A brand is much more than a logo. I created many other graphic elements that speak to the Iconic brand.
Custom built on Shopify, Iconic Upgrade's e-commerce website features both their online store and their local spray tanning services.
When creating a full branding package, I like to create graphics and templates that will help with brand consistency throughout all social platforms. I usually provide a social media "plan" that features some of the graphics I created as well as their own brand photography so that the client can better visualize their brand as a whole.
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