Womens' empowerment is at the forefront of Lushra's values, and Bad W*tch Energy is a way to tap into Lushra's boss babe vibe, while also promoting Halloween product.

BAD W*TCH ENERGY

LUSHRA HALLOWEEN CAMPAIGN

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Lushra did a complete Halloween takeover on social media. They changed out the profile picture, Instagram highlight covers, and created a new color palette for the Spooky Season. Lushra's Halloween spirit drew in many new followers and got people excited to celebrate. Followers were also able to show their Halloween spirit by using Lushra's Instagram gifs.

TOTAL TAKEOVER

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Want to see more? Don't forget to check out the Holiday campaign, and make sure to follow Lushra and check out their website!