Lushra is a party and lifestyle brand dedicated to celebrating life's special moments. Acting as Creative Director for all of Lushra's branding and design needs, we approached the rebrand with the goal to make it feel luxurious, fun, Instagram-able, and PINK.
PARTY WITH LUSHRA
LOGO & BRANDING
We created a full branding system, along with a foundation for creating graphics, stickers, and icons that align with the brand.
Below are the sticker designs, building graphics (that aligns with the actual Lushra retail space) and a quick reference of the brand guide.
With 60,000 followers and counting, Lushra's social media presence is a major source of business. Keeping an Instagram account that is on brand, inspirational, and engaging is very important to the Lushra brand. Featured below are some social media graphics and Instagram gifs that are used to promote the Lushra brand.
Since Lushra is dedicated to celebrating life's special moments, they especially don't want to miss out on the big holidays. For the Fall and Winter seasons, Lushra has headed big social media campaigns promoting their seasonal installs, DIY balloon kits, and party supplies. To do this, we created excitement via instagram by doing "holiday takeovers."